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Resume

Work Experience

2022 - Present

Product Owner | iCECRIC | Online Sports Betting and Casinos

  • Defined and executed product strategy, aligning it with business goals and led a cross-functional team of 70 across product management, development, design, and QA.

  • Led CRM-driven retention strategies, using Optimove to reactivate dormant users and boost customer loyalty by 48%

  • Collaborated with UX/UI teams to prioritize features that enhanced user experience and drove customer satisfaction.

  • Conducted market research and competitor analysis, identifying opportunities for product differentiation and improvement, and implemented agile methodologies to ensure team adaptability..

2021-2022

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Senior Marketing Manager

  • Developed and executed marketing strategies to enhance brand visibility for the cryptocurrency platform.

  • Conducted data-driven analyses to optimize campaign performance and reallocated budgets to maximize return on advertising spend

  • Led cross-functional teams in the design and implementation of integrated marketing campaigns across digital platforms, utilizing Salesforce for CRM management and customer segmentation

2021-2021

Marketing Manager

  • Spearheaded SEO strategies to increase website traffic, using tools like SEMrush and Google Analytics to boost search engine rankings and visibility.

  • Managed pay-per-click (PPC) advertising campaigns via Google Ads, focusing on lead generation and conversion optimization for a sports equipment D2C brand

Education

2018 - 2019

Seneca College | Master's Diploma In Project Management

An advanced diploma that equips students with the skills needed to manage projects effectively. The program covers key areas such as project planning, execution, monitoring, and closure with a focus on IT systems development. Focusing on learning agile methodologies, risk management, and resource allocation, preparing them to lead cross-functional teams and deliver projects within scope, time, and budget constraints. 

2014 - 2017

University Of Delhi | Bachelor's Degree in Computer Science

A strong foundation in programming, algorithms, data structures, and software development. The program covers core topics like database management, operating systems, networking, and theoretical computing, equipping students with both practical coding skills and a deep understanding of computer science principles

Skills & Expertise

  • Brand Strategy: Integrated campaigns and brand awareness
  • Digital Marketing: SEO, PPC, Google Ads, Facebook Ads, Social Media (Hootsuite, Buffer).
  • CRM: Optimove, Salesforce, HubSpot.
  • Project Management: Team leadership, budget management, on-time project delivery.
  • Content Creation: Adobe Creative Suite.
  • Data Analytics: Google Analytics, SEMrush, A/B testing.
  • Plugin Development: Developer of AirLift VST plugin
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